Advertising Yourself: The Commercial

A one-minute commercial can set the tone for any networking opportunity, cold calling, or interview. It is important to have something that sets you apart because, as I discussed last week, a majority of the job market is hidden. Although it can be daunting to develop a commercial…a polished one-minute speech can give you the opportunity to tell someone about your skills, and what type of opportunity you are looking for.

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This is an important step to take before beginning cold calling, sending out resumes, and interviewing, because it allows the individual time to assess their skills and pick out what is important to highlight. So how do you go about completing an elevator speech? I will outline a few simple steps that we have found effective that will help you work on yours. 

(Information from: Purchase College Career Development Center)

STEP 1:

  1. Think about at least 2-3 things you have accomplished
  2. Select two of your skills that relate to your career goal
  3. List 3 personal qualities you possess

STEP 2:

  1. Write down some details about your accomplishments, skills, and personal qualities
  2. Write out a story/script that wraps up STEP 1 and first part of STEP 2

STEP 3:

  1. Practice reading the script
  2. Get it down to 60 seconds or less
  3. Try out your commercial on family and friends – Ask for suggestions
  4. The more you practice…the more confidant you will feel!

The one-minute commercial will shift over time as you gain more experience and change jobs. You may have more than one commercial or speech as your job hunt continues. This is a powerful tool that individuals with Asperger’s/HFA can use to set the tone for their interview, and present the reasons they should be hired!

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Maggie earned a Bachelor's Degree in Liberal and Fine Arts with a Major in Communication/Public Relations and a Minor in Non Profit Management from the University of Texas at San Antonio. She has worked for Compass Resource Group since 2011. She assists adults in Texas with disabilities in achieving their employment goals by providing training, job placement assistance, environmental work assessments, social skills training, and job coaching. She has been instrumental in shaping the services at Compass Resource Group to meet the needs of young adults on the Autism Spectrum who are transitioning from high school. She is a member of the DARS Statewide Developmental Disorders Team

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