Take a look at Laura watching one of her favourite TV ads. How can we tell she’s enjoying it? She’s smiling, not just in a quick and fleeting way, but with a sustained and relaxed smile on her lips. When people are experiencing pleasure we see the eyes widen. LauraContinue Reading
When asked to think about a particular fashion brand, Karen doesn’t try to hide how dissatisfied she would be if she owned it. It is immediately expressed, as she pulls down the corners of her mouth and presses her lips together. This is a good example of someone displaying theirContinue Reading
Beth not only mentally switches off from the ad on TV; she also shows that she dislikes it. To begin with, the ad on the screen doesn’t hold her interest: she looks blankly at the TV screen and touches her hair in a distracted way. Then the mouth show keyContinue Reading
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